Let’s Be Real: Marketing to Gen Z

Posted by: Sarah Steinman | August 9th, 2018

Disruption. It’s innovation, and creates the need for adaptation. Generation Z is disrupting the marketplace. You have to understand disruption if you’re going to understand the concept of Marketing to Gen Z. Not only are we an incredibly different audience...

The Language of Gen Z: Emojis

Posted by: Caleb Ledbetter | August 7th, 2018

Continuing our series on how Gen Z communicates (check out this one about memes), let’s talk emojis. With thousands already in use, and new ones created every day, your brand can’t afford to ignore one of Gen Z’s favorite ways...

The Language of Gen Z: Memes

Posted by: Caleb Ledbetter | July 31st, 2018

Young people have always been the pioneers of language, but it seems like young people today are rewriting the dictionary faster than ever before. Gen Z speaks in confusing ways, and it can be too much to keep up with....