You can now visit the website for my book, “Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever,” which was I co-authored with Christie Garton. Christie formerly wrote for USA Today and The Huffington Post.
The book, which will be available July 17, 2013, expands on research about Millennials conducted by Barkley in conjunction with The Boston Consulting Group and Service Management Group.
Based on groundbreaking proprietary research and one-on-one interviews with top brand executives, Marketing to Millennials identifies specific behaviors and attitudes common to this revolutionary group of consumers.
Visit the website at MarketingToMillennialsBook.com.