Millennials’ dream jobs reflect what they want in brands

Posted by: Jeff Fromm

According to a survey by the National Society of High School Scholars, Millennials are looking for jobs that allow them to feel engaged and help people. A story on CNBC.com says that Millennials — or people ages 18 to 34 — want to innovate at places like Starbucks or Abercrombie & Fitch. If they don’t work there, maybe they’d want to work at a local hospital or even St. Jude Children’s Research Hospital.

Millennials’ attraction to jobs that help them grow or make a difference shouldn’t be a surprise. Within marketing, Millennials are more attracted to companies that make a difference, too.

According to research conducted by Barkley in conjunction with Boston Consulting Group and SMG, 55 percent of Millennials say they are more likely to develop a more positive image of a company as the result of cause marketing programs.

If they’re more willing to put their dollars into these companies, it makes sense that they’d be more likely to want to work there, too.

Here’s the list of the top 10 preferred employers for 2013:

1. St. Jude Children’s Research Hospital

2. Walt Disney

3. A local hospital

4. Google

5. Apple

6. FBI

7. CIA

8. Health Care Service Corp.

9. Children’s Healthcare of Atlanta

10. Microsoft

Read more from the source: CNBC.com

About Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at...See Jeff's full bio.

hidden