How to Get Millennials to Love and Share Your Product

Posted by: Jeff Fromm

With so much written about millennials, it’s difficult to see how reams of data about this generation could apply to an individual brand’s goals. Some basic guidelines can help. First, accept that not all Millennial trends will be applicable to every brand. Second, understand that millennials aren’t necessarily who you think they are. Our organization has published information about the six unique segments of this cohort. Our most recent research focuses on the fact that millennials have grown up, while the world erroneously views them as young and unattached. Many now have children.

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About Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at...See Jeff's full bio.

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