UTEC Proves That Useful Is The New Cool® With Millennials

Posted by: Jeff Fromm

The University of Engineering and Technology of Peru (UTEC) wanted to kick of their 2013 application period with something that would inspire future engineers.  And what could be more inspiring than a billboard that provides essential water to Lima, Peru, one of the driest deserts in the world? The billboard produces around 100 liters of water a day (about 26 gallons) from nothing more than humidity.  Talk about useful. In a city where 1.2 million people are without running water, we think this billboard is pretty cool. Check out how they did it here: UTEC – Potable Water Generator

About Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at...See Jeff's full bio.