If you are reading this blog, you probably already know that the millennial generation is reaching its peak spending years, wielding nearly $1.8 trillion in direct spending power annually. However, the question left unanswered is how do marketers and business owners gain millennial attention and earn millennial love to acquire a chunk of those powerful dollars?
That trillion-dollar question and many more like it will be answered Feb. 4 by a variety of experts at ShareLikeBuy, the bi-annual millennial marketing conference hosted by FutureCast, at the University of Kansas in Lawrence, Kan.
“We are featuring presentations from a variety of different markets including restaurant, CPG, retail, entertainment and more to ensure that attendees will have a well rounded and beneficial experience,” said Jeff Fromm, president of FutureCast, a marketing consultancy that specializes in forecasting millennial trends through data and behavioral segmentation research.
Speakers at ShareLikeBuy include execs from Pizza Hut, Sprint, REVOLT TV, Kroger and many more. Presentations will provide best-case examples from their own portfolios in addition to addressing the trends that will shape the marketing industry as we move into 2015.
“At ShareLikeBuy, attendees will gain insights from not only the extensive research FutureCast has completed about the millennial generation, but will also have the ability to learn from restaurant owners and retailers who have first handedly carried out successful marketing campaign that won with millennials and resulted in high sales and more engagement,” Fromm said.
For more info or to register for ShareLikeBuy, visit ShareLikeBuy.com