Gaining the attention of the millennial consumer can be a tough task, but it’s imperative to any business hoping to succeed in today’s market. Nearly all businesses we work with are always asking what they can do in order to connect with the 80 million consumers between the ages of 17 and 36.
In order to help provide an answer to that million-dollar question, we’ve put together a list of brands that are winning with millennials. The Millennial Marketing Top 20 report features research acquired from BERA Brand Management, Forrester and the YouGov brand-monitoring tool, Brand Index. The list includes brands from a variety of markets including restaurant, retail, CPG and travel. The brands highlighted in the report are best case examples of how to not only generate sales within a younger audience but how to also turn millennials into brand fans and advocates.
Brands like Nike, Old Navy and LG have won millennial love over the past year by implementing Content Excellence® strategies and including the customers in the creation of the marketing, the brand experience and the product itself. Every brand on the Top 20 List has changed its mind frame from looking at consumers as an audience and instead embracing them as consumer partners. This new mentality has shifted the way the top brands are engaging with millennials.
Check out the report for the complete list of top millennial brands and inside tips about how to emulate the successful campaigns carried out by the most loved millennial brands of 2014.