Refinery29: Target’s New Designer Collaboration Was Just Revealed

Posted by: Jordan McCormack

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Lilly Pulitzer prints are known for their bright colors and floral preppy designs and patterns

If you are anything like me, the news that Lilly Pulitzer will be the next Target designer collaboration made your morning. Lilly prints first made a splash in the early 60s when Pulitzer opened an orange juice stand in Palm Beach and began designing her famous printed shift form dresses to hide juice stains. What started as a simple fix for her day time job quickly turned into an overnight fashion must-have.

Target announced that the collection will include 250 pieces of beauty, apparel,  accessories and home decor and will range in price from $2-$50. Even though it is still below freezing, we are excited to start planning our bright and patterned spring shopping lists!

Check out the full article here!

Photo credit via Flickr: Katherine of Chicago

About Jordan McCormack

Jordan graduated from The University of Kansas in 2014. She spends the majority of her time eating Chipotle and making sure other brands stand for more than their bottom line. When she isn’t doing that,...See Jordan's full bio.

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