A free report produced by FutureCast® available on millennialmarketing.com will help brands connect with the 80 million millennial consumers in the United States today. The report, “21 Brands Conquering Content Excellence®: Now You Can, Too,” explains how successful brands must embrace Content Excellence®, a new paradigm in marketing. Content Excellence® focuses on creating connections with millennials using content as the vehicle, said Jeff Fromm, founder and president of FutureCast®.
“Marketing is no longer just about creating gorgeous ads or gaining the most likes via social media,” Fromm said. “It’s about making a connection, and the best way for brands to reach millennials is to create content that resonates with them.”
The report features examples of the top brands winning in the Content Excellence® space, as well as a step-by-step roadmap for brands to follow in order to do the same, said Fromm, who has co-authored two books about millennial marketing. Under Armour, IKEA and Puma are just a few of the brands studied in the report.
Companies must think of content as an opportunity for the brand’s voice to live everywhere, even when the message isn’t front and center. We know that’s easier said than done, which is why we’re sharing this report – for free.
“Of course, it’s important to be creative, but simply producing a funny commercial doesn’t work anymore,” said Cherryh Butler, lead author of the report. “Content is now about engagement and discovery, not interruption advertising.”
Click here to download the free report.
Photo Credit via Flickr: Melvin E.