Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation.
In our new book, where we look at marketing to millennial parents, we explore a number of themes.
First of all, there are an awful lot of millennials having children. There are 10,000 women having children every day in this country and the vast majority of them are millennials and there are 12 million millennial households that have children. Fifty three percent of millennials are parents already!
There are three themes I want to hit on very quickly. The first theme is the world is a lot less linear. You used to go college, start a career, get married and then start a family. Millennials don’t have to go to college to start a career and they certainly don’t have to get married to start a family. Things are less linear than they used to be.
The second important theme to think about is that I am parenting with a digital advantage. I have a whole team of friends and I can tap into my social circles and get expertise on anything from baby food to how to get a home mortgage.
Thirdly, useful is absolutely the new cool. The brands that understand this are certainly getting it right and winning big. This is the most pragmatic generation of parents you’ve ever met and they intend to prefer the brands that understand that.