Depending on where you look or what you read, you’re likely to notice a slight variation in the birth-year parameters of modern consumer generations – talk about confusing! How can you best reach these consumers, let alone understand them and their extensive influence, without the right foundation?
To solve this issue, we developed an at a glance generational chart for marketers that defines the quick hits you need to know, from their birth years to their social media platforms of choice. While generations are clearly not a homogenous cohort, the chart below captures the common threads among them that we see.
Download your copy of The Millennial Mindset report here.