Angie Read

Angie Read is Vice President of Growth Insight at Barkley. She has 20+ years of consumer marketing and public relations experience for brands including Sprint, Hallmark, Huhtamaki, Dearfoams, Foot Petals and baggalini, as well as the National Association of Insurance Commissioners. As a marketer - and a mom of three teenagers - Angie is committed to helping brands appeal to and authentically engage with Gen Z, who by the year 2020 will represent 40 percent of American consumers. Prior to Barkley, Angie was a Partner at FleishmanHillard. Angie has a master’s degree in public communication from American University.

Social IRL for Generation Z

Posted by: Angie Read | February 13th, 2018

Contrary to popular belief, Gen Zers don’t always have their eyes glued to their phones. “I definitely prefer seeing my friends in person rather than over social media because I feel closer to them when I really see them,” explains...

The “Pester Power” of Generation Z

Posted by: Angie Read | January 11th, 2018

As we’ve discovered, Gen Zers are ruthless in their pursuit of what they want. Well, perhaps ruthless isn’t the right word, but they definitely have more power than they typically get credit for when it comes to purchases by mom...