Angie Read

Angie Read is Vice President of Growth Insight at Barkley. She has 20+ years of consumer marketing and public relations experience for brands including Sprint, Hallmark, Huhtamaki, Dearfoams, Foot Petals and baggalini, as well as the National Association of Insurance Commissioners. As a marketer - and a mom of three teenagers - Angie is committed to helping brands appeal to and authentically engage with Gen Z, who by the year 2020 will represent 40 percent of American consumers. Prior to Barkley, Angie was a Partner at FleishmanHillard. Angie has a master’s degree in public communication from American University.

Gen Z’s Rules for the Social Fab 4

Posted by: Angie Read | April 10th, 2018

As mentioned in our last post, Gen Z has formed an etiquette that governs individual social media platforms. Using social media, it turns out, is not a free-for-all. In focus groups we conducted for our Gen Z research study, we...

The Birth Years of Millennials and Generation Z

Posted by: Angie Read | March 22nd, 2018

Depending on who you ask or what you read, you’ll likely notice slight variations in the birth years of Millennials and Gen Z. Confusing? Maybe, but generational analysis isn’t an exact science. So, why do generational birth years matter? While generations...

FOMO & FOLO: The Social Addiction of Gen Z

Posted by: Angie Read | March 19th, 2018

Human civilization has always been averse to technological advances. Even Socrates opposed the development of writing, convinced that knowledge can only be gained through dialogue. The classical philosopher contended that writing something down causes one’s memory of the event to...

NEW BOOK: Marketing to Gen Z

Posted by: Angie Read | March 8th, 2018

In case you missed the memo, today’s teens are a force to be reckoned with. Yes, you heard us right. While some may define this group as inconsequential members of youth, too young to make a difference in the market,...