Caleb Ledbetter

Caleb Ledbetter

Caleb Ledbetter believes smart thinking can solve any problem, and is dedicated to help brands use more of it. He earned his Bachelor of Arts Communications in Advertising with a Creative Concentration from the University of Alabama. He has produced content for brands like Dairy Queen and Big Brothers Big Sisters of America.

The Language of Gen Z: Emojis

Posted by: Caleb Ledbetter | August 7th, 2018

Continuing our series on how Gen Z communicates (check out this one about memes), let’s talk emojis. With thousands already in use, and new ones created every day, your brand can’t afford to ignore one of Gen Z’s favorite ways...

The Language of Gen Z: Memes

Posted by: Caleb Ledbetter | July 31st, 2018

Young people have always been the pioneers of language, but it seems like young people today are rewriting the dictionary faster than ever before. Gen Z speaks in confusing ways, and it can be too much to keep up with....