Carol Phillips

Carol Phillips

Millennial Marketing Case: Blue Cross Blue Shield

Posted on: February 2nd, 2010

DMW | Direct is a communications and marketing agency based in Pennsylvania. Their “Millennial Tsunami” (click for pdf) Insight Report on their web site is one of the most comprehensive and well-written I have seen. The report covers the basics...

Millennials Are Trading Up from Fast Food

Posted on: February 2nd, 2010

There was an interesting discussion in my undergraduate marketing class today. A student was presenting a paper on Quiznos, when she admitted she actually has never visited one herself. When I queried the rest of the class, they unanimously agreed...

Millennial Marketing: What’s the Difference?

Posted on: January 29th, 2010

Millennials have different values, attitudes and media habits than previous generations. They have a unique culture. They ‘think different’  and they behave differently, as well. These differences can be seen in everything from the brands they like to the way...

Wine Producers Waking Up to Millennial Target

Posted on: January 27th, 2010

I’ve written before about Millennials and their love affair with wine (“Millennial Wave Hits Wine” “Perfect Pairing: Social Media and Millennial Wine Enthusiasts”). Now it’s official. According to a new report by the industry blog, WineandSpiritsDaily, Millennials are now the...