Carol Phillips

Carol Phillips

Coke “Opens Happiness” With Its Viral Video

Posted on: January 26th, 2010

Ten days ago, Coke released a video for its ‘Open Happiness’ campaign that it hopes will become a global viral sensation. The video, titled “Happiness Machine” has so far had over 1,110,000 Youtube viewings. The effort is part of a...

Why Credit Unions Are Winning With Millennials

Posted on: January 23rd, 2010

Millennials are a high potential target for banks and credit unions. According to a report by Mintel on “Echo Boomers and Finance”,  just 56% of 18-24 year olds own any banking product, usually a savings account (41%). But this figure...

Message to The North Face: Get a Sense of Humor

Posted on: January 19th, 2010

The unaptly named “Spring” semester has commenced at The University of Notre Dame, where I teach marketing.  The standard issue apparel is, without a doubt, North Face.  North Face puff jackets, shiny coats and fuzzy fleeces are everywhere. The logo...

Millennials Are “With CoCo”

Posted on: January 15th, 2010

Sample Twitter Stream Today: JamesKChou: I have greater respect for Conan O’Brien – #Conan #nbc #leno ChrisTashima: NBC is so spineless. They really need to get over Leno – the rest of the country has. This is embarrassing. DmitrySocial: Conan has...