Carol Phillips

Carol Phillips

New! The Millennial Marketing Wikispace

Posted on: January 6th, 2010

I was reading Josh Bernoff’s book, Groundswell, last night as part of my effort to spend more time with analog media. The book challenged me to think about to do more to bring together the community of Millennial Marketers. Voila,...

Will 2010 Be Digital Media’s BreakOut Decade?

Posted on: January 3rd, 2010

As the new decade opens, marketers are reflecting about what changes it will bring for advertising and media. (For a good example, see Mullen’s Edward Boches‘, “10 Predictions for Advertising“). Forecasting is a tricky business at any time, but it...

Millennials: Are They Healthier than Earlier Generations?

Posted on: December 31st, 2009

On two occasions in the past year, when remarking on my observations about Millennials and their evolved food preferences, I was challenged by senior executives who quite reasonable asked, ‘If Millennials are so much more sophisticated about their food choices,...

Social Media: What I Learned This Year

Posted on: December 22nd, 2009

In Social Media, there are no ‘experts’, only  people who are more experienced than others. I am not an expert, but I have been active in Social Media for almost two years. I’ve blogged a few times a week since spring...

Millennials: The “Saver” Generation?

Posted on: December 21st, 2009

  Millennials may be the leading edge of an era of personal financial conservatism. Earlier this month, the Otaga Daily Times of New Zealand wrote an article saying “Gen Y was the most money conscious generation”. They had research to back...