Carol Phillips

Carol Phillips

Millennials’ Love Affair with Food

Posted on: December 18th, 2009

If you are a food marketer trying to figure out the 18-25 year old market, you won’t want to miss what’s been happening this week at The Next Great Generation blog (#TNGG on Twitter). All week has been ‘Food Week’. A...

Reconciling Our Digital and Analog Lives

Posted on: December 15th, 2009

I had an interesting conversation with Rishad Tobaccowala of Publicis/Vivaki/Denuo. By way of background, Rishad and I started our careers at Leo Burnett at a time when agencies did advertising, period. It wasn’t exactly the Mad Men era, but advertising...

Why Don’t Millennials Feel Grown Up?

Posted on: December 14th, 2009

One of my best friends, Frances Schwartz, is 98 years young. Until last year, Frances lived in her own apartment on Walnut Street near Laurel Village in San Francisco.  Now she lives in the Jewish Home. We have been friends...

Who Is A Millennial? Why Do Marketers Need a Label?

Posted on: December 13th, 2009

In their October report, “The Millennial Muddle: How Stereotyping Students Became an Industry”, the Chronicle of Higher Education provides this scathing assessment of the ‘experts’ that have sprung up to discuss Gen Y: Everyone in higher education has pondered “the Millennials,” people born...

Reaching Millennials: Radio Interview

Posted on: December 11th, 2009

I had the pleasure of a conversation with Bret Bernhoft,  Principle of the youth marketing firm, InsYght Consulting, that was broadcast live on KPSU.org, the internet college radio for Portland. Bret asked some very intriguing questions about Marketing to Millennials™, and...