Carol Phillips

Carol Phillips

The Next Great Generation Blog

Posted on: November 23rd, 2009

The new Next Great Generation blog is written for, by and about Gen Y. As a non-Millennial, I was flattered when site founder, Edward Bocches,  invited me to answer a few questions about marketers are interested in Gen Y for the “interview”...

Millennial Generation Experiences Stress Differently

Posted on: November 18th, 2009

If any group should know something about stress, it is the American Psychological Association.  For the last two years, they have been researching the sources and impact of stress on different groups of Americans. Recently they released their latest survey...

Millennial-Friendly Advertising: What Connects?

Posted on: November 16th, 2009

Recently, my 15 year old son told me he liked the Levi’s ‘Go Forth’ campaign featuring Walt Whitman’s poem ‘O Pioneers’. He went on to add that he didn’t think it made him want to ‘go forth’ and buy Levi’s jeans,...

Why Aren’t There More Iconic Millennial Brands?

Posted on: November 13th, 2009

I was recently asked, “what question would I most want to ask Millennials?” As a professional market researcher it’s easy to answer: my biggest question is how they relate to brands. More specifically, I am curious why there aren’t more Millennial-specific ‘iconic’...

Charlie’s Web

Posted on: November 9th, 2009

Some Senior! Charlie (not his real name) is in the class of 2010 at a prestigious high school in Los Angeles. His grades are mostly A’s with some B’s.  He excels at languages (yes, multiple), is athletic, and is musically talented. He has...