Carol Phillips

Carol Phillips

For Coke, Happiness Now Comes in XXL

Posted on: May 11th, 2011

In their book, “How Cool Brands Stay Hot: Branding to Generation Y“, Joeri Van den Bergh and Mattias Behrer maintain that ‘happiness seems to be the emotion that has the largest impact on brand leverage” for Gen Y. Make them...

Millennials Skilled at Managing on Less

Posted on: March 22nd, 2011

Frugality involves a new set of behaviors for many consumers, but for Millennials, it comes naturally. While they grew up in an era of unprecedented prosperity, they are now becoming accustomed to coping with a lingering recession.  They simply haven’t known...