Greg is the Strategic Growth Director at Barkley and one of the founding members of the FutureCast team. He believes that we can no longer rely simply on trends and insights to be indicative of future successes, as we are in a marketplace that is evolving at an unspeakable rate. Rather, the ability to predict, adapt and respond is what will set apart the leaders from the followers. This mindset is what inspires Greg to lead with an entrepreneurial tenacity, and his strategic foresight brings radical clarity to the otherwise convoluted area of uncertainty. His remarkable ability to navigate client challenges and anxieties is only matched by his commitment to understand the true origins of a problem. As an instinctive problem solver, Greg is focused on assembling and inspiring the best team of experts - all committed to elevating brand partners through rapid and provocative transformation - to develop unique solutions for a number of partner clients, such as Hershey and Anheuser-Busch.