Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at Forbes.com. Jeff is also a frequent speaker on marketing, consumer trends and brand innovation. Jeff has spent significant time researching the Millennial audience and is the co-author of “Marketing to Millennials” (2013) and “Millennials with Kids” (2015). Jeff has more than 25 years of marketing consulting experience with dozens of brands ranging from Build-a-Bear to Whole Foods Market. He is a member of the Board of Directors at Three Dog Bakery, Service Management Group, Change Labs and Tickets For Less. Jeff is a graduate of The Wharton School of the University of Pennsylvania and remains actively involved in the alumni network as a regular content contributor. Feel free to reach Jeff at 816-682-5401 for any Millennial-related questions!

How Samsung is Walking with Millennials

Posted by: Jeff Fromm | March 19th, 2015

Creating power and donating it has never been so easy thanks to Samsung’s new “What If I Can” campaign, which gives new meaning to the term, power walking. I got to see it in action last week while attending the...

Innovation Fuels Millennial Brand Love®

Posted by: Jeff Fromm | November 17th, 2014

We live in a millennial-inspired participation economy.  Don’t remember what the participation economy is?  It is the new world live in where consumers are not a target audience they are your partners.  You no longer talk at them but rather,...