Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at Forbes.com. Jeff is also a frequent speaker on marketing, consumer trends and brand innovation. Jeff has spent significant time researching the Millennial audience and is the co-author of “Marketing to Millennials” (2013) and “Millennials with Kids” (2015). Jeff has more than 25 years of marketing consulting experience with dozens of brands ranging from Build-a-Bear to Whole Foods Market. He is a member of the Board of Directors at Three Dog Bakery, Service Management Group, Change Labs and Tickets For Less. Jeff is a graduate of The Wharton School of the University of Pennsylvania and remains actively involved in the alumni network as a regular content contributor. Feel free to reach Jeff at 816-682-5401 for any Millennial-related questions!

2014 Millennial Trends

Posted by: Jeff Fromm | January 16th, 2014

Since the early 2000s, Generation Y has been considered a key demographic by almost every brand.  This trend will continue to grow as we come into 2014 when Millennials have the most purchasing power they have ever had.  In order...

Millennials and Packaging Trends

Posted by: Jeff Fromm | January 14th, 2014

When buying a new product, Millennials expect the full package…including the packaging. We all know that feeling of walking down the grocery aisle only to become totally overwhelmed by the vast expansion of endless options in all directions. In an...

Top 5 Millennial Brands of 2013

Posted by: Jeff Fromm | January 6th, 2014

2013 should be dubbed the year of the Millennials.  The Millennial demographic has taken over the economy and has grown exponentially in regards to buying power and brand influence.  Last year, 88 percent of Millennials were confident they would find...