Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at Forbes.com. Jeff is also a frequent speaker on marketing, consumer trends and brand innovation. Jeff has spent significant time researching the Millennial audience and is the co-author of “Marketing to Millennials” (2013) and “Millennials with Kids” (2015). Jeff has more than 25 years of marketing consulting experience with dozens of brands ranging from Build-a-Bear to Whole Foods Market. He is a member of the Board of Directors at Three Dog Bakery, Service Management Group, Change Labs and Tickets For Less. Jeff is a graduate of The Wharton School of the University of Pennsylvania and remains actively involved in the alumni network as a regular content contributor. Feel free to reach Jeff at 816-682-5401 for any Millennial-related questions!

Generation Y Has Become Generation DIY

Posted by: Jeff Fromm | December 18th, 2013

I have to admit, when it comes to crafting, I am a fiend.  I loyally follow Hobby Lobby and Michaels on social media, and I get excited when I see my weekly coupon from both crafting outlets.  This new desire...

Marketing to the Millennial Woman

Posted by: Jeff Fromm | December 11th, 2013

In the wise words of Beyoncé, “Who run the world? Girls.”  Millennial women are becoming a force to be reckoned with.  The Millennial demographic is being taken over by powerful female players.   Women now have a stronger belief in their capabilities than...

The Ultimate Millennial Gift Giving List

Posted by: Jeff Fromm | December 5th, 2013

Now that Thanksgiving has passed, the holiday season is officially upon us.  The Millennial enigma continues to puzzle many when it comes to gifts this holiday season.  While everyone is busy deciding on whether they have been naughty or nice,...

Millennials: The New Wino Generation

Posted by: Jeff Fromm | November 27th, 2013

Who doesn’t enjoy a good glass of wine at the end of a long day or when sitting down to dinner with a group of friends?  Fortunately, what was once considered only a luxury beverage is now being served more...