Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at Forbes.com. Jeff is also a frequent speaker on marketing, consumer trends and brand innovation. Jeff has spent significant time researching the Millennial audience and is the co-author of “Marketing to Millennials” (2013) and “Millennials with Kids” (2015). Jeff has more than 25 years of marketing consulting experience with dozens of brands ranging from Build-a-Bear to Whole Foods Market. He is a member of the Board of Directors at Three Dog Bakery, Service Management Group, Change Labs and Tickets For Less. Jeff is a graduate of The Wharton School of the University of Pennsylvania and remains actively involved in the alumni network as a regular content contributor. Feel free to reach Jeff at 816-682-5401 for any Millennial-related questions!

Gen Z’s Rules for the Social Fab 4

Posted by: Jeff Fromm | April 10th, 2018

As mentioned in our last post, Gen Z has formed an etiquette that governs individual social media platforms. Using social media, it turns out, is not a free-for-all. In focus groups we conducted for our Gen Z research study, we...

The Birth Years of Millennials and Generation Z

Posted by: Jeff Fromm | March 22nd, 2018

Depending on who you ask or what you read, you’ll likely notice slight variations in the birth years of Millennials and Gen Z. Confusing? Maybe, but generational analysis isn’t an exact science. So, why do generational birth years matter? While generations...

FOMO & FOLO: The Social Addiction of Gen Z

Posted by: Jeff Fromm | March 19th, 2018

Human civilization has always been averse to technological advances. Even Socrates opposed the development of writing, convinced that knowledge can only be gained through dialogue. The classical philosopher contended that writing something down causes one’s memory of the event to...