Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at Forbes.com. Jeff is also a frequent speaker on marketing, consumer trends and brand innovation. Jeff has spent significant time researching the Millennial audience and is the co-author of “Marketing to Millennials” (2013) and “Millennials with Kids” (2015). Jeff has more than 25 years of marketing consulting experience with dozens of brands ranging from Build-a-Bear to Whole Foods Market. He is a member of the Board of Directors at Three Dog Bakery, Service Management Group, Change Labs and Tickets For Less. Jeff is a graduate of The Wharton School of the University of Pennsylvania and remains actively involved in the alumni network as a regular content contributor. Feel free to reach Jeff at 816-682-5401 for any Millennial-related questions!

NEW BOOK: Marketing to Gen Z

Posted by: Jeff Fromm | March 8th, 2018

In case you missed the memo, today’s teens are a force to be reckoned with. You need to understand what we mean by Marketing to Gen Z. Yes, you heard us right. While some may define this group as inconsequential...

Social IRL for Generation Z

Posted by: Jeff Fromm | February 13th, 2018

Contrary to popular belief, Gen Zers don’t always have their eyes glued to their phones. “I definitely prefer seeing my friends in person rather than over social media because I feel closer to them when I really see them,” explains...

The 3 C’s of Gen Z: Calm, Cool and Connected

Posted by: Jeff Fromm | February 6th, 2018

With tools like FaceTime, Snapchat, Skype and Google Hangouts, members of Generation Z might be the most connected consumer group in history. They don’t need to be in the same location physically to communicate in full sight, sound and motion....