Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at Forbes.com. Jeff is also a frequent speaker on marketing, consumer trends and brand innovation. Jeff has spent significant time researching the Millennial audience and is the co-author of “Marketing to Millennials” (2013) and “Millennials with Kids” (2015). Jeff has more than 25 years of marketing consulting experience with dozens of brands ranging from Build-a-Bear to Whole Foods Market. He is a member of the Board of Directors at Three Dog Bakery, Service Management Group, Change Labs and Tickets For Less. Jeff is a graduate of The Wharton School of the University of Pennsylvania and remains actively involved in the alumni network as a regular content contributor. Feel free to reach Jeff at 816-682-5401 for any Millennial-related questions!

Gen Z and a “New” Wave of Celebrities

Posted by: Jeff Fromm | January 18th, 2018

If you’re still banking on the Beyonces, Taylor Swifts and Justin Biebers of the world to blast marketing messages to your consumers, you’re wasting both time and money. Collaborating with social influencers and content creators in their respective channels of...

The “Pester Power” of Generation Z

Posted by: Jeff Fromm | January 11th, 2018

As we’ve discovered, Gen Zers are ruthless in their pursuit of what they want. Well, perhaps ruthless isn’t the right word, but they definitely have more power than they typically get credit for when it comes to purchases by mom...