Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at Forbes.com. Jeff is also a frequent speaker on marketing, consumer trends and brand innovation. Jeff has spent significant time researching the Millennial audience and is the co-author of “Marketing to Millennials” (2013) and “Millennials with Kids” (2015). Jeff has more than 25 years of marketing consulting experience with dozens of brands ranging from Build-a-Bear to Whole Foods Market. He is a member of the Board of Directors at Three Dog Bakery, Service Management Group, Change Labs and Tickets For Less. Jeff is a graduate of The Wharton School of the University of Pennsylvania and remains actively involved in the alumni network as a regular content contributor. Feel free to reach Jeff at 816-682-5401 for any Millennial-related questions!

NEW RESEARCH REPORT: A New Picture of Health

Posted by: Jeff Fromm | November 14th, 2017

Facing the repercussions of a slow economy and a weak job market, many Millennials are stretched thin with debt and average wages 20 percent below those of their predecessors at the same life stage. To put that in perspective, young...

The Power of Pets on Millennial Homeownership

Posted by: Jeff Fromm | October 26th, 2017

While perhaps delayed in reaching the significant adulthood milestones set by previous generations, Millennials are now ready to take on the “American Dream.” A major pillar of this dream? Homeownership. Based on findings from a study by Bank of the...