Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at Jeff is also a frequent speaker on marketing, consumer trends and brand innovation. Jeff has spent significant time researching the Millennial audience and is the co-author of “Marketing to Millennials” (2013) and “Millennials with Kids” (2015). Jeff has more than 25 years of marketing consulting experience with dozens of brands ranging from Build-a-Bear to Whole Foods Market. He is a member of the Board of Directors at Three Dog Bakery, Service Management Group, Change Labs and Tickets For Less. Jeff is a graduate of The Wharton School of the University of Pennsylvania and remains actively involved in the alumni network as a regular content contributor. Feel free to reach Jeff at 816-682-5401 for any Millennial-related questions!

3 Ways Beauty Brands Can Win Millennial Brand Love

Posted by: Jeff Fromm | October 10th, 2017

In a digitally connected and technologically driven era, where Instagram holds more power in building reputations than in-person interactions, beauty products are a hot topic. When it comes to building identity for Millennial consumers, perhaps no other brand vertical is...

New Trends White Paper: Building Brands Inside Out

Posted by: Jeff Fromm | September 26th, 2017

Take a look at your workforce – specifically, your mid-level managers. Notice anything particularly different about your team today compared with when you first got into the business? Perhaps the way they look, their office attire or the gear they’re...