Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at Forbes.com. Jeff is also a frequent speaker on marketing, consumer trends and brand innovation. Jeff has spent significant time researching the Millennial audience and is the co-author of “Marketing to Millennials” (2013) and “Millennials with Kids” (2015). Jeff has more than 25 years of marketing consulting experience with dozens of brands ranging from Build-a-Bear to Whole Foods Market. He is a member of the Board of Directors at Three Dog Bakery, Service Management Group, Change Labs and Tickets For Less. Jeff is a graduate of The Wharton School of the University of Pennsylvania and remains actively involved in the alumni network as a regular content contributor. Feel free to reach Jeff at 816-682-5401 for any Millennial-related questions!

As Millennials Get Nostalgic, So Do Brands

Posted by: Jeff Fromm | February 21st, 2014

Ranging from roughly 18 to 30 years old, Millennials are generally optimistic about their futures, but they’re also approaching the age where they start to become nostalgic. Digital technology has been an integral factor for the majority of their lives,...

The Millennial Work Out

Posted by: Jeff Fromm | February 18th, 2014

If you think the best place to find a Millennial is at the gym, think again.  Millennials are redefining what personal fitness means and are moving away from traditional gym membership plans.  Millennials are an active generation that values experiences...

Inside Millennial Memevertising

Posted by: Jeff Fromm | February 14th, 2014

What do the Honey Badger, Success Kid and Good Guy Greg all have in common? They are meme famous.  Memevertising has taken the marketing world by storm and has introduced a whole new genre of humor.  Memes are now littering...

Why Thrill Seeking Millennials Love Obstacle Races

Posted by: Jeff Fromm | February 9th, 2014

The Millennial generation is the “live life to the fullest, take on new challenges” generation.  As Millennials are gaining more power in the marketplace, they are changing the way companies are doing business and promoting their brands.  The adventurous Generation...