Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at Jeff is also a frequent speaker on marketing, consumer trends and brand innovation. Jeff has spent significant time researching the Millennial audience and is the co-author of “Marketing to Millennials” (2013) and “Millennials with Kids” (2015). Jeff has more than 25 years of marketing consulting experience with dozens of brands ranging from Build-a-Bear to Whole Foods Market. He is a member of the Board of Directors at Three Dog Bakery, Service Management Group, Change Labs and Tickets For Less. Jeff is a graduate of The Wharton School of the University of Pennsylvania and remains actively involved in the alumni network as a regular content contributor. Feel free to reach Jeff at 816-682-5401 for any Millennial-related questions!

Why Starbucks is Still Number One With Millennials

Posted by: Jeff Fromm | February 4th, 2014

Coffee has become almost synonymous with Starbucks for the Millennial generation.  The phrase, “let’s go get a coffee” almost always results in the iconic Starbucks cup that has taken over Instagram pictures and Twitter news feeds.  Starbucks has become one...

The Millennial Consumer Craves Craft Beer

Posted by: Jeff Fromm | January 31st, 2014

Restaurants, bars and local pubs are reaping the benefits of serving craft beer. Take Millennials for instance, they look for the authenticity, flavor and history of the beer they drink.  With 2,592 unique craft brands sold, the variety of choices...