Leah Swartz

Leah worked on the FutureCast team as a Senior Content Specialist. Her articles about Millennial trends and engagement tactics have been featured in PSFK, Forbes, The New York Times, American Business Journals and more. She was a major contributor and author of “Millennials with Kids,” a marketing strategy book released in 2015, and the lead editor of MillennialMarketing.com.

Social Media for a New Generation

Posted by: Leah Swartz | February 1st, 2017

Remember when we thought Millennials were social media obsessed? Generation Z, or as we’re dubbing it, The Pivotal Generation, is on an entirely different level. The mixture of hyper-connectivity and selectivity when it comes to social media usage by Pivotals...

NEW RESEARCH: Introducing the Pivotal Generation Z

Posted by: Leah Swartz | January 3rd, 2017

We have essential new Barkley/FutureCast research to share regarding the up-and-coming consumer generation: Gen Z. Our latest report, Getting to Know Gen Z: How the Pivotal Generation is Different From Millennials, explores the behaviors, attitudes and motivations of this elusive...