Leah Swartz

Leah worked on the FutureCast team as a Senior Content Specialist. Her articles about Millennial trends and engagement tactics have been featured in PSFK, Forbes, The New York Times, American Business Journals and more. She was a major contributor and author of “Millennials with Kids,” a marketing strategy book released in 2015, and the lead editor of MillennialMarketing.com.

Gen Z Expects Reality in Marketing and Advertising

Posted by: Leah Swartz | April 6th, 2017

Download the latest Gen Z research now Teenagers today are overwhelmingly more accepting of differences and are quick to eliminate those brands that do not foster an inclusive community. Similar to how participation defined the Millennial generation (and still does),...

Social Media for a New Generation

Posted by: Leah Swartz | February 1st, 2017

Remember when we thought Millennials were social media obsessed? Generation Z, or as we’re dubbing it, The Pivotal Generation, is on an entirely different level. The mixture of hyper-connectivity and selectivity when it comes to social media usage by Pivotals...