Leah Swartz

Leah works on the FutureCast team as a Senior Content Specialist. Her articles about Millennial trends and engagement tactics have been featured in PSFK, Forbes, The New York Times, American Business Journals and more. She was a major contributor and author of “Millennials with Kids,” a marketing strategy book released in 2015, and the lead editor of MillennialMarketing.com, the top Millennial marketing insights content hub. As a Millennial herself, Leah is able to help companies create the best action plan to engage Millennial brand partners through co-creation and rich content strategies. Leah is a problem solver, strategic thinker and proactive leader and is always on the lookout for new opportunities that allow her to make an impact on her community and the world around her.

NEW RESEARCH: Introducing the Pivotal Generation Z

Posted by: Leah Swartz | January 3rd, 2017

We have essential new Barkley/FutureCast research to share regarding the up-and-coming consumer generation: Gen Z. Our latest report, Getting to Know Gen Z: How the Pivotal Generation is Different From Millennials, explores the behaviors, attitudes and motivations of this elusive...

The Millennial Minute: How to Create a Brand Experience

Posted by: Leah Swartz | October 11th, 2016

Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you want to know, tweet your questions to @millennialmktg #millennialmktgminute...

The Millennial Minute: How to Sell To Millennials

Posted by: Leah Swartz | September 27th, 2016

Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you want to know, tweet your questions to @millennialmktg #millennialmktgminute...