Leah Swartz

Leah worked on the FutureCast team as a Senior Content Specialist. Her articles about Millennial trends and engagement tactics have been featured in PSFK, Forbes, The New York Times, American Business Journals and more. She was a major contributor and author of “Millennials with Kids,” a marketing strategy book released in 2015, and the lead editor of MillennialMarketing.com.

NEW RESEARCH: Introducing the Pivotal Generation Z

Posted by: Leah Swartz | January 3rd, 2017

We have essential new Barkley/FutureCast research to share regarding the up-and-coming consumer generation: Gen Z. Our latest report, Getting to Know Gen Z: How the Pivotal Generation is Different From Millennials, explores the behaviors, attitudes and motivations of this elusive...

What You Need to Know About Millennial Travelers

Posted by: Leah Swartz | May 18th, 2016

Millennials are a generation that is completely redefining what adventure means and are looking at the world through a more global perspective. According to the United Nations, millennial tourists generate more than $180 billion in annual tourism revenue, an increase...