Sarah Steinman

Sarah Steinman

Sarah is a copywriter who loves working with varied brands. She has written for many firms including: Dairy Queen, Missouri Lottery, Gallo Wines, Spirit Airlines, and Nighthawk Radiology. She enjoys the challenge and excitement of writing in different voices across product categories.

Let’s Be Real: Marketing to Gen Z

Posted by: Sarah Steinman | August 9th, 2018

Disruption. It’s innovation, and creates the need for adaptation. Generation Z is disrupting the marketplace. You have to understand disruption if you’re going to understand the concept of Marketing to Gen Z. Not only are we an incredibly different audience...