Skyler Huff

As a Content Specialist at Barkley and the lead editor of, Skyler combines a fervor for strategic communication with a passion for serving others to create in-depth research reports and insightful trend-based material to help marketers understand modern consumers. Her background in news writing and public relations gives her additional perspective when contributing content to leading industry outlets such as Wharton Magazine, Forbes and American Business Journals. Her love of writing and experience in storytelling shines through in her work for both and Barkley's Free Knowledge blog, top marketing insights resources for marketing and brand professionals. Skyler’s ability to place careful attention on detail while also thoroughly understanding big-picture strategy and flow is beneficial to her role and to any agency project.

The 3 C’s of Gen Z: Calm, Cool and Connected

Posted by: Skyler Huff | February 6th, 2018

With tools like FaceTime, Snapchat, Skype and Google Hangouts, members of Generation Z might be the most connected consumer group in history. They don’t need to be in the same location physically to communicate in full sight, sound and motion....

Gen Z and a “New” Wave of Celebrities

Posted by: Skyler Huff | January 18th, 2018

If you’re still banking on the Beyonces, Taylor Swifts and Justin Biebers of the world to blast marketing messages to your consumers, you’re wasting both time and money. Collaborating with social influencers and content creators in their respective channels of...