Skyler Huff

As a Content Specialist at FutureCast, Skyler combines a fervor for strategic communication with a passion for serving others to create in-depth research reports and insightful Millennial trend-based material to help marketers understand modern consumers. Her background in news writing and public relations gives her additional perspective when contributing content to leading industry outlets such as Wharton Magazine, Forbes and American Business Journals. Her love of writing and experience in storytelling shines through in her work for, a top Millennial marketing insights resource for marketing and brand professionals. Skyler’s ability to place careful attention on detail while also thoroughly understanding big-picture strategy and flow is beneficial to her role and to any agency project.

Generation Z: We Work Hard For The Money

Posted by: Skyler Huff | January 17th, 2017

It’s time to say goodbye to the habits of the Millennial “Trophy Generation.” With the entrance of the Pivotal Generation, we are witnessing a major pivot back (see what we did there) to the practical and aspirational goals of working...

Show Me, Says Gen Z: Pivotals Want Proof

Posted by: Skyler Huff | January 10th, 2017

Download the latest Gen Z research now  In a heavily saturated market, where there is little difference between product choice A and product choice B, how do brands create differentiation? When price points are similar, brands are facing extreme difficulty...