Category: Blog

Gen Z Expects Brands to Support Their Identity

Posted by: Leah Swartz | February 23rd, 2017

Download our latest Gen Z research now! Generation Z is quickly forcing brands to rethink what they thought they knew about modern marketing. This is a generation that embraces the concept of the “Curated Self.” If you were born before 1980,...

The Rise of the Millennial Founder

Posted by: Rupa Ganatra | February 21st, 2017

The tech-savvy Millennial entrepreneur offers a unique and often disruptive approach, says Rupa Ganatra, Founding Partner of Millennial 20/20 Many Millennials graduated college and entered the workforce at the height of the economic recession in 2008. With few new employment opportunities and...