Category: Millennial Brands

Innovation Fuels Millennial Brand Love

Posted by: Jeff Fromm | November 17th, 2014

We live in a millennial-inspired participation economy.  Don’t remember what the participation economy is?  It is the new world live in where consumers are not a target audience they are your partners.  You no longer talk at them but rather,...

Millennials and Fitness: Designing for Engagement

Posted by: Adam Hubbard | October 21st, 2014

Earlier this summer, Millennial Marketing Guy™, Jeff Fromm wrote about the impact of the group-oriented and technology-driven mindset of millennials on the entire fitness industry, from gyms to equipment makers. As a leading manufacturer of health club and home fitness...

Millennials Seek More Philanthropic Purse Power

Posted by: Christie Garton | September 24th, 2014

How do you define millennials? Innovative, lazy, tech-obsessed? Try “philanthropic.” More than 87 percent of millennials donated to a nonprofit in 2013, and now, intrigued with the influence of their donations, millennials are looking for opportunities to make those dollars...