What do Pizza Hut, Burberry and Krispy Kreme have in common? When Marketing to Millennials™; Useful is the new cool®
Posted by: Andriu Brenes | March 21st, 2014
A key finding of our first Millennial study was the mantra, “Useful Is The New Cool®.” In our follow up study, “Millennials as New Parents: The Rise of a New American Pragmatism,” this mantra still applies, but with Millennial parents...