Category: Millennial Marketing

5 Millennial Truths Marketers Must Embrace

Posted by: Leah Swartz | November 24th, 2014

When it comes to millennials we are living in a world of contradictions and major brands are still attempting to figure out what makes these digital natives tick. Despite the rumors, millennials are not as narcissistic as we once believed....

Innovation Fuels Millennial Brand Love

Posted by: Jeff Fromm | November 17th, 2014

We live in a millennial-inspired participation economy.  Don’t remember what the participation economy is?  It is the new world live in where consumers are not a target audience they are your partners.  You no longer talk at them but rather,...

Millennials and Fitness: Designing for Engagement

Posted by: Adam Hubbard | October 21st, 2014

Earlier this summer, Millennial Marketing Guy™, Jeff Fromm wrote about the impact of the group-oriented and technology-driven mindset of millennials on the entire fitness industry, from gyms to equipment makers. As a leading manufacturer of health club and home fitness...