Category: Millennials Research

Generation Z: We Work Hard For The Money

Posted by: Skyler Huff | January 17th, 2017

It’s time to say goodbye to the habits of the Millennial “Trophy Generation.” With the entrance of the Pivotal Generation, we are witnessing a major pivot back (see what we did there) to the practical and aspirational goals of working...

Show Me, Says Gen Z: Pivotals Want Proof

Posted by: Skyler Huff | January 10th, 2017

Download the latest Gen Z research now  In a heavily saturated market, where there is little difference between product choice A and product choice B, how do brands create differentiation? When price points are similar, brands are facing extreme difficulty...

Gen Z Expects Reality in Marketing and Advertising

Posted by: Leah Swartz | January 5th, 2017

Download the latest Gen Z research now Teenagers today are overwhelmingly more accepting of differences and are quick to eliminate those brands that do not foster an inclusive community. Similar to how participation defined the Millennial generation (and still does),...

NEW RESEARCH: Introducing the Pivotal Generation Z

Posted by: Leah Swartz | January 3rd, 2017

We have essential new Barkley/FutureCast research to share regarding the up-and-coming consumer generation: Gen Z. Our latest report, Getting to Know Gen Z: How the Pivotal Generation is Different From Millennials, explores the behaviors, attitudes and motivations of this elusive...