Category: Blog

The Language of Gen Z: Emojis

Posted by: Caleb Ledbetter | August 7th, 2018

Continuing our series on how Gen Z communicates (check out this one about memes), let’s talk emojis. With thousands already in use, and new ones created every day, your brand can’t afford to ignore one of Gen Z’s favorite ways...

The Language of Gen Z: Memes

Posted by: Caleb Ledbetter | July 31st, 2018

Young people have always been the pioneers of language, but it seems like young people today are rewriting the dictionary faster than ever before. Gen Z speaks in confusing ways, and it can be too much to keep up with....

Marketing to Gen Z—Now On SmartBrief

Posted by: Jen Mazi | June 27th, 2018

Want the skinny on Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of Influencers—but don’t have time to read the whole thing? Check it out on SmartBrief, the industry leader in targeted business news....