Category: Blog

Millennials: The Book

Posted on: November 16th, 2010

If you are one of the 2,000 or so weekly readers of this blog, I truly am flattered and appreciative. But I don’t write for you, I write it entirely out of self-interest. For me, writing is a form of...

A Millennial Asks: “Do Hotel Brands Mean Anything?”

Posted on: November 12th, 2010

Guest post by Marty Predd As a Millennial who loves to travel, I’m always looking for great hotels in great cities that won’t break the bank. Reasonable request, right? It’s not always easy. Hours are spent on hotels’ own websites...

Love by the Numbers

Posted on: November 11th, 2010

What makes someone attractive? When do couples break up? Who is happiest? Turns out social media data  analysts have been tackling these questions and more. Facebook and a free online dating site, OKCupid, each make their research available publicly. As...

Millennials Have Different Spending Priorities

Posted on: November 8th, 2010

If you had an extra $100 what would you do with it? It’s an interesting question that can reveal a lot about a person’s spending priorities. A few years ago we conducted a series of studies for JC Penney to...

Reflections on a Season of Marketing Conferences

Posted on: November 4th, 2010

Since April, I’ve attended and/or been a presenter at ten marketing conferences in eight different  cities: San Francisco (Ad:Tech) San Diego (iMedia Brand Summit) New York (Edelman New Media Academic Summit) New York ( Pivot Conference) Chicago (CMO Executive Summit) Chicago...