Category: Blog

Millennials Want Deals, Not Discounts

Posted on: August 3rd, 2010

Nielsen declared 2009 the “year of the coupon comeback” with coupon redemptions soaring 27% overall and as much as 71% in discount channels. That’s 3.3 BILLION coupons. With new online and mobile methods of accessing coupons, the pace is expected...

Four Reasons I Stopped Using Foursquare

Posted on: July 29th, 2010

I started using Twitter because I was curious to see what it was all about. With Twitter, it took a few months to realize how it could be useful to me, so I expected to have to use some patience...

What Millennial Marketers Can Learn from A Corset Maker

Posted on: July 26th, 2010

There’s a myth that Millennials don’t like marketing and are indifferent to brands. The reality is, as my friend Rishad Tobaccowala reminded me last week, that Millennials are ‘besotted with brands‘.  While that may seem like a strong choice of...

Millennials Are Trend Bellwethers

Posted on: July 16th, 2010

At over 80 million strong, Millennials are a consumer market force today and will be even more important in the future. According to Alloy Media, the college market alone is made up of a record 16 million young adults with...