Posted by: Angie Read | November 6th, 2015
Dreaming of reaching celebrity status is certainly not a new cultural aspiration. For generations, people have gone to the furthest extremes to reach their moment in the spotlight; millennials are no different. The world is different for the millennial generation,...
Posted by: Leah Swartz | October 30th, 2015
Millennials will spend $65 billion on consumer-packaged goods over the next decade, which makes them one of the most important cohorts for grocery stores and retailers. The challenge for most of them, however, is that the 80 million millennial consumers...
Posted by: Laura Fromm | October 16th, 2015
Carbohydrates and sugars are out, fresh fruits and vegetables are in. With a new focus on healthful lifestyles, Millennial parents don’t just want their kids eating right, they want them living right. The definition of “healthy” is changing for Millennials...
Posted by: Leah Swartz | October 14th, 2015
Jeff Fromm might not be a millennial as defined by his age, but he has certainly tapped into, and defined, what the Millennial Mindset® means. In the past five years, Jeff has spent countless hours diving into research and gaining...
Posted by: Alex Del Toro | October 7th, 2015
With Millennials being the largest generation in the U.S., they will have the biggest spending power than any other generation by the year 2017. Therefore, it is imperative that brands understand what is important to Millennials and do everything necessary...
