Category: Social Media

Millennials and Cause Marketing

Posted by: Jeff Fromm | June 19th, 2013

The Millennial generation will have a lot to say about the future of charity walks and runs. They want adventure, action and engagement. Particularly an event they can enjoy with friends and family. Runs such as The Color Run, The...

Dairy Queen making changes, but still has eye on Millennial marketing

Posted by: Jeff Fromm | May 23rd, 2013

Dairy Queen made a splash in the news earlier this week about its new campaign, which will launch next week. Barkley became Dairy Queen’s agency of record in December 2012, and we are delighted to be working with them. The brand new campaign features the tagline “Fan food. Not fast food.” In addition, Dairy Queen is kicking off a new product this summer, the S’Mores Blizzard treat.