Category: Social Media

Dairy Queen making changes, but still has eye on Millennial marketing

Posted by: Jeff Fromm | May 23rd, 2013

Dairy Queen made a splash in the news earlier this week about its new campaign, which will launch next week. Barkley became Dairy Queen’s agency of record in December 2012, and we are delighted to be working with them. The brand new campaign features the tagline “Fan food. Not fast food.” In addition, Dairy Queen is kicking off a new product this summer, the S’Mores Blizzard treat.

Marketing to Millennial Moms

Posted by: Jeff Fromm | May 11th, 2013

If you ask a Millennial mom what she wants for Mother’s Day, a spa day might top her list. New research from The DDB Life Style Study shows more than 70 percent of Millennial moms say their free time is taken up by activities their kids are in. This compares to 47 percent of Boomer moms.