Category: Social Media

Brands can use Vine to connect with Millennials

Posted by: Jeff Fromm | April 10th, 2013

In the Millennial research Barkley did alongside Boston Consulting Group and SMG, we found that Millennials are 2.5 times more likely to be early adopters of new technology — and that includes new apps. On top of that, 53 percent of Millennials said they explore brands in social networks.

Crowdsourcing app Vicelight taps into Millennial desire for peer affirmation

Posted by: Jeff Fromm | April 3rd, 2013

Laura Osier always knew she wanted to be an entrepreneur, she just couldn’t have predicted she would be one at 28 years old. Osier is the founder of Vicelight, a crowdsourcing app that allows users to ask a question, upload photos and get almost instant feedback from other users. The app, which is available for iPhone, taps into how Millennials desire peer affirmation.