The Optical Industry: 3 Tips to Consider When Marketing to Millennials™
Posted by: Andriu Brenes | March 25th, 2014
Summary of key facts: Millennials control 21 percent of Consumer Discretionary Purchasing Power in the US or $1.3 Trillion. Today’s Millennial consumer is more likely to influence older generations on “what’s fashion forward” with respect to eyewear and more. According...