Category: Social Media

Millennials and Multicultural Marketing

Posted by: Julie Ray | March 19th, 2014

Millennials are the most diverse cohort living in the United States today. Among Millennials, 18.5 percent are Hispanic, 14.2 percent are Black, 4.3 percent are Asian, 3.2 percent are Mixed Race or other and 59.8 percent are Caucasian. This multiculturalism...

Marketing to the Millennial Woman

Posted by: Jeff Fromm | December 11th, 2013

In the wise words of Beyoncé, “Who run the world? Girls.”  Millennial women are becoming a force to be reckoned with.  The Millennial demographic is being taken over by powerful female players.   Women now have a stronger belief in their capabilities than...