Gen Z’s Rules for the Social Fab 4

Posted by: Angie Read | April 10th, 2018

As mentioned in our last post, Gen Z has formed an etiquette that governs individual social media platforms. Using social media, it turns out, is not a free-for-all. In focus groups we conducted for our Gen Z research study, we...

How to Connect to Gen Z, the Post-Digital Generation

Posted by: Angie Read | March 30th, 2018

While we often refer to the Millennial generation as the first digital natives, today’s teens are truly the first generation of consumers to have grown up in an entirely “post-digital” era. For Generation Z, which we’re dubbing the Pivotal Generation,...

The Birth Years of Millennials and Generation Z

Posted by: Angie Read | March 22nd, 2018

Depending on who you ask or what you read, you’ll likely notice slight variations in the birth years of Millennials and Gen Z. Confusing? Maybe, but generational analysis isn’t an exact science. So, why do generational birth years matter? While generations...