FOMO & FOLO: The Social Addiction of Gen Z

Posted by: Angie Read | March 19th, 2018

Human civilization has always been averse to technological advances. Even Socrates opposed the development of writing, convinced that knowledge can only be gained through dialogue. The classical philosopher contended that writing something down causes one’s memory of the event to...

NEW BOOK: Marketing to Gen Z

Posted by: Angie Read | March 8th, 2018

In case you missed the memo, today’s teens are a force to be reckoned with. Yes, you heard us right. While some may define this group as inconsequential members of youth, too young to make a difference in the market,...

Social IRL for Generation Z

Posted by: Angie Read | February 13th, 2018

Contrary to popular belief, Gen Zers don’t always have their eyes glued to their phones. “I definitely prefer seeing my friends in person rather than over social media because I feel closer to them when I really see them,” explains...