Top 5 Millennial Brands of 2013

Posted by: Jeff Fromm | January 6th, 2014

2013 should be dubbed the year of the Millennials.  The Millennial demographic has taken over the economy and has grown exponentially in regards to buying power and brand influence.  Last year, 88 percent of Millennials were confident they would find...

Generation Y Has Become Generation DIY

Posted by: Jeff Fromm | December 18th, 2013

I have to admit, when it comes to crafting, I am a fiend.  I loyally follow Hobby Lobby and Michaels on social media, and I get excited when I see my weekly coupon from both crafting outlets.  This new desire...

Marketing to the Millennial Woman

Posted by: Jeff Fromm | December 11th, 2013

In the wise words of Beyoncé, “Who run the world? Girls.”  Millennial women are becoming a force to be reckoned with.  The Millennial demographic is being taken over by powerful female players.   Women now have a stronger belief in their capabilities than...

The Ultimate Millennial Gift Giving List

Posted by: Jeff Fromm | December 5th, 2013

Now that Thanksgiving has passed, the holiday season is officially upon us.  The Millennial enigma continues to puzzle many when it comes to gifts this holiday season.  While everyone is busy deciding on whether they have been naughty or nice,...