Marketing to the Millennial Man

Posted by: Jeff Fromm | October 9th, 2013

Marketers who have traditionally considered their target audience to be mainly women need to start thinking about a new demographic: “Millennial Man.” Not a super hero, exactly, but according to a new report, this so-called “millennial man” wields a hefty...

The Millennial Generation Becomes Parents

Posted by: Jeff Fromm | October 3rd, 2013

New study reveals millennials are creating a wave of new American pragmatism KANSAS CITY, October 3, 2013 – America’s often-watched millennial generation, traditionally viewed as young and unattached, has grown old enough to have children. Among the older half of...