Gen Z’s Rules for the Social Fab 4

Posted by: Jeff Fromm | April 10th, 2018

As mentioned in our last post, Gen Z has formed an etiquette that governs individual social media platforms. Using social media, it turns out, is not a free-for-all. In focus groups we conducted for our Gen Z research study, we...

The Birth Years of Millennials and Generation Z

Posted by: Jeff Fromm | March 22nd, 2018

Depending on who you ask or what you read, you’ll likely notice slight variations in the birth years of Millennials and Gen Z. Confusing? Maybe, but generational analysis isn’t an exact science. So, why do generational birth years matter? While generations...

FOMO & FOLO: The Social Addiction of Gen Z

Posted by: Jeff Fromm | March 19th, 2018

Human civilization has always been averse to technological advances. Even Socrates opposed the development of writing, convinced that knowledge can only be gained through dialogue. The classical philosopher contended that writing something down causes one’s memory of the event to...