Marketing to the Millennial Man

Posted by: Jeff Fromm | October 9th, 2013

Marketers who have traditionally considered their target audience to be mainly women need to start thinking about a new demographic: “Millennial Man.” Not a super hero, exactly, but according to a new report, this so-called “millennial man” wields a hefty...

The Millennial Generation Becomes Parents

Posted by: Jeff Fromm | October 3rd, 2013

New study reveals millennials are creating a wave of new American pragmatism KANSAS CITY, October 3, 2013 – America’s often-watched millennial generation, traditionally viewed as young and unattached, has grown old enough to have children. Among the older half of...

Ford Recognizes Millennial Consumer Marketing Trends

Posted by: Jeff Fromm | September 23rd, 2013

When we consider the Millennial Mindset®, brands must understand the concept of “democratization of consumption” for mature Millennials.  As we watch this “enigma” generation mature into adults (getting married, having children and purchasing homes, cars, etc.), we can’t make the...